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It’s a unique opportunity to interact with stakeholders and even learn about their needs and behaviours through useful data.If done right, Facebook can work magic on a brand by unf ...At Re:define we discussed how a clearly defined brand purpose sets the strategic direction and creates a strong narrative that not only increase profit, but more importantly strengthens your organizational brand and cultu ...Facebook is an important branding tool because of its social nature where dialogue and engagement are the key words.
Sophion delivers ion channel technology to some of the biggest pharmaceutical companies in the world and in the beginning of th ...Most institutions within the experience economy look to attract the business community through beneficial partnership arrangements or sponsorship agreements.Some aim at reaching long-term goals through partnership, while others simply offer an instant trade-off where you pay to play. The annual report presents an opportunity to tell the story of your company’s brand and communicate not only numbers and figures but equally important the company’s identity.This business might not have an official storefront, or it might move to multiple locations throughout the day. Do you have more specific information about the location of Coffee Meets Bagel? Creating a brand that differentiates your company, organization or place from others is equally an art form and a science.
How do you transform purpose from buzzword into a powerful strategic tool?