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With each new email you send, you need to recapture their attention and entice them to stay engaged with you. In this example from Social Media Examiner, the problem the email promises to remedy can be found in the subject: improving the reader’s Facebook reach.
Whether you’re selling a product, a service, or a blog post, titling your emails to address a specific need of your audience is a great way to grab their attention and convince them what’s inside your email is worth their time.
You need to get them to click the link in your email and visit your website.
Of course, nothing entices readers more than getting a great deal.Walgreens knows how easily non-urgent “to-do” items can slip through the cracks and be forgotten, so they craft their subjects to encourage swift action.If your business relies on website traffic to generate sales, getting subscribers to merely open your emails is only half the battle.And, you should not always reply above the message you were sent. Send "." In short, the subject must provide enough information for the recipient to know how to prioritize and act on an email quickly. If your email is an essay, go ahead and use paragraphs. Many of the tips below are already widely followed in academia, where debate and discussion over email have been taking place for decades. If not, put a blank line after every point, which usually means after every independent thought, and certainly after every question.
Offering your audience a valuable discount has the power to convert unsure readers into faithful customers.