Dating without dramam
The night-time dailies can achieve very high ratings.
For example, the evening series Temptation of Wife peaked at 40.6%, according to TNS Korea.
Sandglass was a "trendy drama", which the Korean Culture and Information Service considers an important milestone, having changed the way Korean dramas are made by introducing a new format.
This era marked the start of export for Korean dramas, setting off the Korean Wave.
Jumong, which aired on IRIB (Islamic Republic of Iran Broadcasting) in 2008 had 85% viewership.
Often centered on a love story, series set in contemporary times put family ties and relationships in the focus.
Unlike the American soap operas, these daily dramas are not also scheduled during the day-time.
Instead, the day-time schedule often includes reruns of the flagship dramas.
This has also been a contributing factor to the popularity of Korean dramas among women, as the image of Korean men became different from that of other Asian men.Since the mid-2000s sageuks have achieved major success outside of Korea.Sageuks including Dae Jang Geum (aka Jewel in the Palace), Yi San, and Jumong enjoyed strong ratings and high satisfaction ratings in countries such Vietnam, Uzbekistan, Kazakhstan, Fiji and Iran.Korean dramas are usually shot within a very tight schedule, often a few hours before actual broadcast.Screenplays are flexible and may change anytime during production, depending on viewers' feedback, putting actors in a difficult position. Sageuk refers to any Korean television or film drama that is either based on historical figures, incorporates historical events, or uses a historical backdrop.
The series led the viewers through turbulent times from the Japanese rule to the Korean War.