Online dating service find your love
The popularity metric (which isn't displayed on people's profiles) helps them match people with similar status on the site.Misbehaving users are a continuous battle, Maxim says, especially on a free site like Ok Cupid.Mike Maxim, chief technology officer at Ok Cupid, says the company is always making minor improvements to its algorithm to make the service better."Most of the changes at this point are fairly small," he says.Like many online dating services, Ok Cupid amasses large amounts of data on its users, which Maxim says it uses to improve its products and monitor if the site or algorithm needs fixing.
People once looked down on online dating, but now it is widely accepted and continues to grow in popularity as new mobile devices provide additional platforms.
On any dating site, he says, a small subset of users will receive the majority of the messages.
To even this out they look at the number of unread in-box messages and place users further down the match list if he/she has tons of them.
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